Have you ever bought a bag of brown rice only to find it tastes… well, a little bland or maybe even a bit too tough? You’re not alone! Many people want the health benefits of brown rice, but they struggle to find a variety that actually tastes good and cooks up right. It can feel like a gamble every time you shop.
Choosing the perfect brown rice—one that is nutty, satisfying, and perfectly textured—is tougher than it seems. Should you pick short-grain, long-grain, or maybe even sprouted brown rice? These differences seriously affect how your dinner turns out. Getting this choice wrong leads to disappointing meals.
This post cuts through the confusion. We will break down exactly what makes one brown rice taste better than another. By the end, you will know how to pick a bag that guarantees delicious results every single time. Get ready to transform your rice game!
Top Tasting Brown Rice Recommendations
- PREMIUM ORGANIC TEXMATI RICE: RiceSelect’s organic Texmati brown rice is a hybrid American-style basmati rice that features a captivating aroma, an unexpected texture, and a welcoming nutty flavor. Texmati is made from an agricultural hybridization of long-grain brown rice and basmati rice that cooks in only 15 minutes.
- VERSATILE ORGANIC BROWN RICE: Raise your kitchen game with our organic basmati rice variety that can be used for any meal. Try it in a refreshing rice salad or sweet rice pudding, or use it for comforting recipes like our egg-and-edamame brown-rice bowl or creamy mushroom and roasted-garlic brown-rice soup.
- NON-GMO & GLUTEN-FREE: Low in fat, sodium, and cholesterol, this premium 100% whole-grain rice has no additives or preservatives and is even suitable for vegan and vegetarian diets. It’s also Non-GMO Project Verified, Star-K Kosher, Certified Gluten-Free, and Certified Organic by the USDA, so anyone can enjoy it!
- SIMPLE & DELICIOUS: A pantry staple, Short Grain Brown Rice clings together when cooked. Its subtle, nutty aroma & flavor make it perfect for rice bowls & other everyday dishes that call for a soft, supple texture
- THOUGHTFULLY CRAFTED: This rich source of whole-grain goodness is as versatile as it is delicious. Use this rice in a jambalaya, some potstickers, or even your favorite dessert. The possibilities are limited only by your imagination
- GOOD FROM THE GRAIN UP: This product is Non-GMO Project Verified, USDA Certified Organic, gluten-free, 100% whole grain, vegan, & Kosher. At Lundberg Family Farms, we strive to make every bite of our grains as healthful as they are delicious
- One 5 pound bag of Brown Long Grain Rice
- Some of your favorite Amazon Fresh products are now part of the Amazon Grocery brand! Although packaging may vary during the transition, the ingredients and product remain the same. Thank you for your continued trust in our brands
- Contains no added sugars, cholesterol-free, and very low sodium
- REIMAGINE TRADITIONAL RICE: Craft your favorite recipes in a whole new way with this brown Mahatma organic rice, a classic that's now more sustainable than ever. Unlike organic white rice, brown rice still has the rice germ and bran layer intact, giving it a nutty flavor and a slightly chewy texture.
- EASY RICE: Prepare rice according to package directions. On a stovetop, simmer 1 cup of rice in 2 1/2 cups of water with olive oil or salt for 45 minutes or until water absorbs. Alternatively, microwave 1 cup of rice in 2 cups of water on HIGH for 5 minutes, then at 50% power for 15 minutes.
- TRUSTED VEGAN FOOD: Our delicious 20-minute rice is 100% vegan and vegetarian. It's free from gluten, MSG, and preservatives, verified by the Non-GMO Project, and USDA Organic Certified with more sustainable farming practices. It's even kosher, so you can gather everyone you love around your table!
- 15 Pound Package
- California medium grain rice
- A great choice for everyday consumption
The Essential Guide to Buying Delicious Brown Rice
Brown rice is a wonderful, healthy grain. It keeps more of the healthy bran and germ than white rice. This means more fiber and nutrients for you! But not all brown rice tastes the same. This guide helps you choose the best bag for your kitchen.
Key Features to Look For
When you pick up a bag of brown rice, check these things first:
1. Grain Length and Type
- Long Grain: These grains stay separate and fluffy when cooked. They are great for pilafs or as a simple side dish.
- Medium Grain: This rice is a bit stickier. It works well for dishes that need a little binding, like veggie bowls.
- Short Grain: This type gets very sticky. It is best for things like rice puddings or slightly chewy side dishes.
2. Whole Grain Certification
Look for the “Whole Grain Stamp.” This label tells you for sure that the rice has not been overly processed. You want the whole grain intact for maximum health benefits.
3. Packaging Freshness
Brown rice has natural oils in the bran. These oils can go rancid (taste bad) if the rice is old or stored poorly. Always check the “Best By” date. Clear packaging lets you see the rice. Look for bright, uniform grains, not dusty or broken pieces.
Important Materials and Sourcing
The “material” here is where the rice comes from and how it is grown. This affects the final taste.
Origin Matters
Different regions grow rice with slightly different flavors. Some people prefer the nutty taste of California brown rice. Others enjoy the earthier flavor from Asian farms. Read reviews to see if the flavor profile matches what you like.
Organic vs. Conventional
- Organic: This means the rice was grown without certain synthetic pesticides and fertilizers. Many people choose organic for cleaner eating.
- Conventional: This rice is grown using standard farming methods. It is usually less expensive.
Factors That Improve or Reduce Quality
The way the rice is processed heavily influences its quality.
Processing Time
The faster the rice moves from the field to the bag, the better. Long storage times allow the natural oils to break down. This makes the rice taste bitter or stale. High-quality brands use fast turnover.
Rinsing and Soaking
While not a feature of the bag itself, some high-quality brown rice benefits greatly from a good rinse before cooking. Soaking the rice for 30 minutes before boiling can also reduce cooking time and make the texture softer. Poor quality rice might still taste off, even after soaking.
Aroma Test (If Possible)
High-quality, fresh brown rice should smell clean and slightly nutty. If you smell anything sour, oily, or dusty, the quality is reduced. Avoid that bag.
User Experience and Use Cases
Think about how you plan to use your brown rice. This guides your purchase.
For Busy Weeknights
If time is short, look for “Quick-Cooking Brown Rice.” These grains are slightly thinner or partially steamed before packaging. They cook in about 15-20 minutes instead of the usual 40-50 minutes.
For Baking and Texture
If you want a very firm texture, like in a hearty salad or grain bowl where you want the rice to hold its shape, choose long-grain brown rice. For a creamier texture in a soup, short or medium grain is better.
Good brown rice should absorb water well and become tender without turning mushy. A successful user experience means the rice tastes naturally sweet and nutty, complementing your meal instead of overpowering it.
Brown Rice Buying FAQs
Q: How long does fresh brown rice usually last in the pantry?
A: Because of the oils, brown rice does not last as long as white rice. Store it in an airtight container in a cool, dark place for about 6 to 9 months. For longer storage, put it in the freezer; it can last up to a year.
Q: Should I always rinse my brown rice before cooking?
A: It is highly recommended. Rinsing removes extra surface starch. This helps prevent the rice from becoming too sticky or gummy. It also cleans off any dust from the packaging process.
Q: What is the main difference in taste between brown and white rice?
A: White rice tastes very neutral and slightly sweet. Brown rice tastes much nuttier, earthier, and sometimes slightly chewy. This is because the bran layer is still attached.
Q: Can I substitute brown rice for white rice in any recipe?
A: You can, but you might need adjustments. Brown rice needs more water and much longer cooking time than white rice. It also has a stronger flavor, so it works best in savory dishes.
Q: What does “parboiled” brown rice mean?
A: Parboiled brown rice has been partially boiled in the husk before being hulled. This process pushes some nutrients from the bran into the starchy center. It cooks faster than regular brown rice and often results in a slightly lighter color.
Q: How can I tell if my brown rice has gone bad?
A: The main sign is the smell. If it smells sour, bitter, or like old paint or oil, the natural fats have gone rancid. You should throw it out.
Q: Is brown rice always healthier than white rice?
A: Generally, yes. Brown rice keeps the bran and germ, which hold most of the fiber, B vitamins, and minerals. White rice has these parts removed.
Q: What is the best cooking method for fluffy brown rice?
A: The absorption method works best. Use a 2 to 2.5 cup water-to-rice ratio. Bring to a boil, cover tightly, reduce heat to the lowest setting, and simmer for 40 minutes. Then, let it rest, covered, for 10 minutes off the heat before fluffing.
Q: Do I need to soak brown rice?
A: Soaking is optional but helpful. Soaking helps soften the tough outer layer. This reduces the total cooking time by about 10 to 15 minutes and can improve digestibility for some people.
Q: Where is the best place to store opened bags of brown rice?
A: Transfer the rice to a sturdy, airtight container, like a glass jar with a tight lid. Keep it in a cool, dark pantry away from the stove or any heat source to slow down the oil oxidation.

Hi, I’m Tom Scalisi, and welcome to The Saw Blog! I started this blog to share my hands-on experience and insights about woodworking tools—especially saws and saw blades. Over the years, I’ve had the chance to work with a wide range of tools, and I’m here to help both professionals and hobbyists make informed decisions when it comes to selecting and using their equipment. Whether you’re looking for in-depth reviews, tips, or just advice on how to get the best performance out of your tools, you’ll find it here. I’m excited to be part of your woodworking journey!
